Sales Copy
How to Describe Virtual Assistant Services as 5 Hand-Offs Owners Can Picture
Describe your VA work as five clear hand-offs, with hours, tools and access rules, so busy owners know exactly what to pass you.
Read NowDo it yourself
Write your own marketing.
Don’t pay anyone.
No writer. No team. Just your voice, and a little help.
Search a guide, learn from it, and grow your business.
Why I built this
I’ve watched too many good businesses struggle, not from a bad product, but from marketing they couldn’t afford to fix.
You know your product better than any agency. What’s missing is the “how.” So every guide teaches the skill, not sells the service. And you can write the next piece on your own. Read my story.
Founder, Write to Convert
Businesses
Find your business on my list.
771Businesses on the list
20Already covered
751Yet to cover
BookkeeperGuides, blog posts and case studies for every bookkeeper who does the marketing alone.
Brand PhotographerA brand photographer takes photos that show what a business stands for, ready for its website, ads and social posts.
Elopement PhotographerAn elopement photographer captures small, private weddings, often just the couple in a place that means a lot to them.
EstheticianGuides, blog posts and case studies for every esthetician who does the marketing alone.
Family PhotographerA family photographer takes relaxed photos of parents, kids and sometimes pets, at home, outdoors or in a studio.
Headshot PhotographerA headshot photographer takes clean, close-up portraits that people use on LinkedIn, team pages and speaker profiles.
Interior DesignerGuides, blog posts and case studies for every interior designer who does the marketing alone.
Maternity PhotographerA maternity photographer takes photos of a mother-to-be, often with her partner, to remember the months before the baby arrives.
Math TutorGuides, blog posts and case studies for every math tutor who does the marketing alone.
Newborn PhotographerA newborn photographer takes gentle, posed photos of babies in their first few weeks, while they are still tiny and sleepy.
Personal Branding PhotographerA personal branding photographer takes photos of one person at work, so coaches, authors and founders can show who they are online.
Personal TrainerGuides, blog posts and case studies for every personal trainer who does the marketing alone.
PlumberGuides, blog posts and case studies for every plumber who does the marketing alone.
Portrait PhotographerA portrait photographer takes photos of a person or a small group that show their face, mood and personality.
Product PhotographerA product photographer takes clear, appealing photos of things for sale, for online shops, catalogues and ads.
Real Estate AgentGuides, blog posts and case studies for every real estate agent who does the marketing alone.
Soap BusinessGuides, blog posts and case studies for every soap business who does the marketing alone.
Virtual AssistantGuides, blog posts and case studies for every virtual assistant who does the marketing alone.
Wedding PhotographerA wedding photographer tells the story of a wedding day in photos, from getting ready and the vows to the last dance.
Wedding PlannerGuides, blog posts and case studies for every wedding planner who does the marketing alone.
Content Progress1.4% published
205 published14,444 still to come
98/6,939Blog posts published
98/6,939Case studies published
9/771Pillar posts published
Latest guides
Let’s learn to write to convert.
The marketing tips and words your business needs right now.
Print & Signage
What to Put on a Product Photographer Flyer, From Sticker to Booth Sign (6 Sizes)
Online sellers still meet you in person. Write six print pieces, from a parcel sticker to a booth sign, that all say one thing.
Read NowSocial Posts
Soap Maker Social Media That Follows 1 Batch From Pour to Parcel, in 6 Weeks
Turn one batch of soap into six weeks of posts, from the pour to the parcel, with hooks, captions and honest label rules.
Read NowPrint & Signage
What to Put on a Plumber Flyer, Built Like a Pipe in 4 Parts
Build your flyer like a pipe, four parts from headline to phone number, so it stays in the drawer until the day a pipe bursts.
Read NowPrint & Signage
Math Tutor Flyer Ideas, Solved Like a Word Problem in 5 Steps
Build your tutoring flyer like a word problem, five steps parents follow in seconds, plus a tiny puzzle kids stop to solve.
Read NowPress Releases
8 Product Photographer Press Release Ideas, Plus a Template Built Like a Label
Local editors love maker stories. Create real news with 8 ideas, then write the release in the order of a product label.
Read NowPrint & Signage
Personal Trainer Flyer Ideas Read From 3 Distances, 10 Feet to Your Table
Design your fitness flyer for three distances, from a glance across the room to the kitchen table, so beginners call you first.
Read NowPrint & Signage
Real Estate Agent Flyer Ideas That Survive the 3-Pile Mail Sort
Every flyer gets sorted into trash, maybe or keep in seconds. Here is how agents write mail that lands on the fridge.
Read NowEmail
10 Product Photographer Client Emails for the Box, the Shoot and the Fixes
Sellers send you their stock and then worry. These 10 emails cover the box, the shoot, color fixes and the trip home.
Read NowWebsite Copy
Math Tutor Website Copy, Graded Like a Report Card in 8 Subjects
Grade your tutoring site like a report card. 8 subjects, from the first screen to safety lines, with a clear fix for every low...
Read NowWebsite Copy
9 Real Estate Agent Website Myths That Keep Sellers From Calling
Listings won't sell you, and a long bio won't either. 9 website myths agents believe, with plain words to use instead.
Read NowWebsite Copy
Interior Designer Website Copy, Written Like a Design Brief in 7 Sections
Clients hire from a brief, not a gallery. Write your site in 7 sections, from the client and the problem to budget and next step.
Read NowCases
See how businesses fixed their marketing problems.
What they changed, what worked, what flopped, and the numbers before and after.
Virtual Assistant Wilhelmina Cut 22 Services to 3 and Grew From 3 Clients to 8
- 3 to 8steady clients
- 40 to 15 mindiscovery calls
- 22 to 3services listed
Product Photographer Solveig Swapped 1,000 Flyers for Parcel Postcards and Won 14 Clients
- 14new clients from print
- 6from passed-on postcards
- $310print cost in 6 months
Soap Maker Fenella Stopped Posting Recipes and Tripled Her Launch Week Sales
- 18 to 60bars sold in launch week
- 25messages before launch
- 2local shops stocking her
Plumber Dmitri Swapped 5,000 Postcards for Stickers and Got 14 Calls a Month
- 3 to 14calls a month from print
- $2,300 to $760yearly print cost
- 22repeat calls from stickers
Math Tutor Agnes Added 1 Puzzle to Her Flyer and Went From 4 Students to 11
- 1 to 7inquiries a month
- 4 to 11regular students
- 3new flyer spots
Product Photographer Lachlan Photographed 31 Market Vendors and Landed on Page B3
- 31vendors photographed
- 9paid shoots booked
- B3page in the local paper
Personal Trainer Teodoro Moved His Flyer to Rehab Clinics and Got 9 Calls a Month
- 1 to 9calls a month
- 6new regular clients
- 21 to 8words in the headline
Real Estate Agent Silas Moved His Face Off the Postcard, Booked 2 Listings a Month
- 1 a quarter to 2 a monthlisting appointments
- 15texts per mailing
- 1,200homes mailed
Topics
Pick what you want to do.
Learn to write every kind of copy your business needs to grow.
Ads
Want ads that make people stop scrolling? Learn what to say first and how to ask for the click.
Blog Posts
You already know so much. Let’s turn it into posts people love to read, in your own voice.
Tired of emails nobody opens? Write ones people read, from the subject line to the last word.
Press Releases
Got news to share? Learn the simple shape reporters like, so your story gets picked up.
Print & Signage
Need a flyer or sign that works at a glance? I’ll show you how to say more with fewer words.
Sales Copy
Ready to close more deals? Show your value clearly and make saying yes feel easy.
Video & Podcast Scripts
Nervous on camera or mic? Plan what to say so you sound calm, clear, and like yourself.
Website Copy
Are visitors leaving too fast? Write pages that help them find what they need and buy.
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Leave your email and I will send new things as soon as they are ready.
FAQ
Find answers to common questions.
Is this really free?
Yes, every guide on WTC is free to use. There are no hidden costs.
Do I need any writing experience?
No, knowing your business is enough. Each guide walks you through the rest.
Will you write my copy for me?
No, WTC is a guide, not a writing service. I show you how, and you write it yourself.
What if I’m a one-person business?
WTC is built for one-person businesses like yours. You don’t need a team or a budget to write good marketing.
Where should I start?
Start with the guide for your next task, like an ad, an email or a web page. You can also browse the Topics page to find one.
What kinds of copy can I learn to write here?
You can learn to write emails, blog posts, social posts, ads, website copy and sales copy. I also cover print and signage, press releases, and video or podcast scripts.
Will I ever need to pay for something later?
No, WTC will stay free. There’s no paid version behind it.
Do the guides work for any kind of business?
I plan to cover 771 kinds of small business and add them a few at a time. If yours isn’t here yet, let me know and I’ll try to cover it.
Do you give legal or financial advice?
No, the guides help you write clearly but aren’t legal or financial advice. Check the ad, email and privacy rules for your location and platform.
Does the site work on my phone?
Yes, every page is made for phones. You can read a guide and follow along while you work.